WHAT IS A VIRTUAL INFLUENCER || AI INFLUENCER ||

Due to sci-fi movies, people fear that robots will rule the world. It has evolved from a deterrent idea to a possible reality thanks to significant advances in science, technology, and artificial intelligence.

Human 2 Robot (H2R) interactions are rapidly expanding on social media, while humans are still a long way from walking between robots on the street, meeting up at the gym, or eating next to each other in a restaurant.

Hundreds of millions of people use Instagram to follow and interact with a new breed of online celebrities known as virtual influencers.

WHAT IS A VIRTUAL INFLUENCER?

Computer-generated 'people,' also known as virtual influencers or CGI influencers, with the realistic attributes, features, and dispositions of humans.

With more influencers showing up on Instagram every week and more firms lined up to participate in this cutting-edge type of advertising, they're quickly becoming a force to be reckoned with in the influencer marketing sector.

HOW DO THEY WORK?

Virtual influencers, of course, don't really 'exist' in the typical sense, so how do they perform?

Behind each of them are unseen makers - brands and people with a keen eye for technology. They are the ones in charge of increasing their Instagram followings and transforming these virtual personalities into the internationally recognized influencers they are soon becoming.

The way the creators look, dress, and act is entirely up to them. On Instagram, they choose who they hang out with, date, fight with, and collaborate with. The best part is that they get to keep the money that these influencers make from their brand partnerships.

The influencers are then edited into whatever background the creators want. So, if they've developed a travel-loving influencer, all they need is a high-res backdrop image of a far-flung place, and the virtual influencer can cross something off their bucket list.

HOW DO BRANDS BENEFIT?

Are you still with us? It's fine if you aren't; it's a strange concept to wrap your head around. However, it is something that we all need to be aware of since these types of influencers will increasingly emerge in the marketing efforts of our favorite brands in the future.

Nobody has to be more aware of this trend than firms wanting to remain ahead of the curve and reach out to a completely new sort of customer.

As people all over the world continue to be enamored with their 'life,' some of the most prominent virtual influencers have already surpassed the million follower mark.

Brands who choose to collaborate with these virtual faces, just like 'real influencers,' will get access to massive audiences and a slew of benefits.

Another benefit worth mentioning is brand flexibility. Brands will have more control over their collaborations thanks to virtual influencers. For example, if a real-life influencer makes a mistake, it can be difficult to fix, often necessitating re-shooting, delaying the campaign's rollout. When it comes to virtual influencers, a mistake may be easily corrected and removed in minutes.

The virtual influencer trend is no exception since it takes someone to test the waters before others jump in.

This futuristic marketing method has begun to be used by some businesses. Renault, the worldwide automobile manufacturer, has produced Liv, a virtual ambassador who was introduced to us in their most recent television commercial - a ground-breaking initiative that will undoubtedly be emulated by many others. Dior, Coach, Balenciaga, and OUAI are among the designers who have collaborated with upcoming virtual celebrities.